Ivy Park—Beyoncé’s modern athletic clothes collaboration with Adidas—is coming to an finish, The Hollywood Reporter and TMZ report. A supply near the state of affairs informed THR that Beyoncé and the German shoe and clothes model have mutually agreed to half methods, although no particular purpose for the termination was talked about. This February, The Wall Road Journal ran an article reporting on weak gross sales for Ivy Park.
Beyoncé debuted Ivy Park in 2016 as a 50/50 enterprise with Philip Inexperienced, the proprietor of in style British clothes model Topshop. In 2018, Beyoncé’s Parkwood Leisure acquired full possession of the model after sexual and racial harassment allegations have been made towards Inexperienced in October of that 12 months. In 2019, Beyoncé relaunched Ivy Park with Adidas.
Upon asserting her artistic partnership with Adidas in 2019, Beyoncé wrote in a press launch: “That is the partnership of a lifetime for me. Adidas has had super success in pushing artistic boundaries. We share a philosophy that places creativity, development and social duty on the forefront of enterprise. I stay up for re-launching and increasing Ivy Park on a really world scale with a confirmed, dynamic chief.”
In January, Beyoncé previewed her newest Ivy Park assortment, titled Park Path. The marketing campaign was marketed as “a brand new rule-breaking, trail-blazing expression of efficiency put on.” It debuted in Dubai, days earlier than Beyoncé’s efficiency at a luxurious resort within the United Arab Emirates metropolis.
Pitchfork has reached out to Beyoncé’s representatives for additional data and remark.