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The announcement comes after Vince McMahon, the founder and majority shareholder of WWE, returned to the corporate in January and mentioned that it may very well be up on the market; Endeavor Group Holdings will maintain a 51 per cent controlling curiosity within the new firm as soon as the deal is full

Final Up to date: 03/04/23 10:34pm

WWE’s Ronda Rousey has 36.1 million followers throughout social media

The WWE and the corporate that runs the UFC are set to mix, making a £17.3bn sports activities leisure firm.

A brand new publicly traded firm can be shaped that homes the UFC and WWE manufacturers.

Endeavor Group Holdings will maintain a 51 per cent controlling curiosity within the new firm as soon as the deal is full. Current WWE shareholders will maintain a 49 per cent stake within the new firm.

The brand new enterprise can be led by Endeavor chief govt Ari Emanuel. He will even stay as Endeavor chief govt. Vince McMahon, govt chairman at WWE, will serve in the identical function on the new firm.

The announcement comes after Mr McMahon, the founder and majority shareholder of WWE, returned to the corporate in January and mentioned that it may very well be up on the market.

Rumours swirled about who may be eager about shopping for WWE, with chatter specializing in corporations resembling Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia’s Public Funding Fund.

Trade consultants had considered WWE as a beautiful acquisition goal given its world attain and dependable fanbase, which incorporates everybody from minors to seniors and a variety of incomes.

Ronda Rousey is a former UFC fighter earlier than she signed as much as the WWE

The corporate can be a social media powerhouse. It surpassed 16 billion social video views within the ultimate quarter of final yr and has almost 94 million YouTube subscribers, together with greater than 20 million followers on TikTok.

The WWE’s feminine wrestlers comprise 5 out of the highest 15 most adopted feminine athletes on this planet, throughout Fb, Twitter and Instagram, led by Ronda Rousey with 36.1 million followers.

WWE additionally had greater than 7.5 billion digital and social media views in January and February of this yr, up 15 per cent from the identical timeframe a yr in the past.

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