YouTube has introduced that it’s elevating the worth of its YouTube TV subscription to $72.99 per thirty days. The brand new month-to-month worth is an $8 improve from the present $64.99 month-to-month charge. New members will see the brand new worth beginning right now, whereas current members will see the worth change staring on April 18. The Google-owned firm blames an increase in “content material prices” for the change. To melt the blow, the corporate introduced that it’s reducing the worth of its 4K Plus add-on from $19.99 per thirty days to $9.99 per thirty days.
“As content material prices have risen and we proceed to put money into our high quality of service, we’ll be adjusting our month-to-month price, after 3 years, from $64.99/mo to $72.99/mo, in an effort to convey you the absolute best TV service,” the corporate stated in a tweet.
An replace for our members. As content material prices have risen and we proceed to put money into our high quality of service, we’ll be adjusting our month-to-month price, after 3 years, from $64.99/mo to $72.99/mo, in an effort to convey you the absolute best TV service.
— YouTube TV (@YouTubeTV) March 16, 2023
YouTube TV notes that that is it’s first worth improve in three years. In July 2020, the worth for YouTube TV elevated from $49 to $64.99. The service debuted in 2017 at $35 per thirty days.
“We’re dedicated to providing a premium method so that you can stream TV, however perceive this new worth could not give you the results you want,” the corporate stated in a tweet. “We do hope YouTube TV continues to be your service of selection, however we wish to provide the flexibility to cancel at any time.”
YouTube TV lately introduced a landmark streaming deal with NFL Sunday Ticket, which has beforehand solely been accessible by means of DirecTV within the U.S. The multi-year deal is reportedly value $2 billion per season. Beginning subsequent season, the NFL Sunday Ticket shall be accessible on two of YouTube’s subscription companies as an add-on bundle on YouTube TV and standalone à la carte on YouTube Primetime Channels. Since YouTube TV is turning into the brand new house to NFL Sunday Ticket this fall, the worth hike doesn’t come as a shock, sadly.
It’s value noting that YouTube TV isn’t the one service that has lately launched a worth hike, as its opponents have carried out the identical. Sling TV bumped up its plans by $5 final November, and FuboTV additionally elevated charges by $5 a month in January. As well as, DirecTV Stream carried out $5 to $10 fee hikes in January, whereas Hulu raised the price of the Hulu Dwell TV bundle in December from $64.99 per thirty days to $69.99 per thirty days.
The worth hike comes that very same week that YouTube TV launched early entry to “multiview,” an possibility that permits viewers to observe as much as 4 totally different preselected streams on the similar time.