Starting Jan. 29, Amazon Prime and Prime Video members who get pleasure from ad-free streaming of exhibits like Reacher and The Marvelous Mrs. Maisel might want to fork over a further $3 a month to look at these applications and different exhibits and flicks with out commercials.
Amazon introduced the beginning date in an e mail to prospects this week. It had initially revealed plans for adverts in Prime Video earlier this yr.
The change “will permit us to proceed investing in compelling content material and preserve rising that funding over an extended time period,” Amazon mentioned within the e mail. “We purpose to have meaningfully fewer adverts than linear TV and different streaming TV suppliers.”
The ad-free charge applies each to common Amazon Prime members, who at the moment pay $139 a yr for quick delivery and perks like Prime Video, and to of us who now pay $9 a month for a standalone subscription to Prime Video. Prime and Prime Video members can preorder the ad-free tier right here.
Prime Video joins the rising variety of streaming providers which are modifying their choices with ad-supported choices. Final yr Netflix launched a less expensive, $7 a month tier with adverts, and the providing has attracted almost 5 million subscribers. Netflix additionally elevated the price of its ad-free tiers. Peacock, too, has an ad-supported choice and likewise hiked the costs of its premium subscriptions. Disney and Hulu have introduced value hikes as effectively.
Amazon mentioned it had no additional remark past the e-mail it despatched customers.