In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally bought a uncommon probability to speak with the senior vp of {hardware} applied sciences, Johny Srouji, and Apple’s senior vp of {hardware} engineering, John Ternus, concerning the firm’s push into the complicated enterprise of customized semiconductor growth, which can also be being pursued by Amazon, Google, Microsoft and Tesla.
In contrast to conventional chipmakers equivalent to Nvidia and Intel, Apple shouldn’t be making silicon for different corporations.
“As a result of we’re probably not promoting chips exterior, we give attention to the product,” Johny Srouji mentioned. “That provides us freedom to optimize, and the scalable structure lets us reuse items between totally different merchandise.”
Watch the total interview to listen to the executives talk about AI, its newest A17 Professional chip, working with manufacturing companion Taiwan Semiconductor Manufacturing Firm and extra.