Apple simply noticed its highest-ever quarterly shipments in India in Q3. The numbers come because the nation’s total numbers stay flat. Between July and September, the Cupertino agency shipped greater than 2.5 million iPhone items in India, analyst agency Counterpoint stated on Wednesday. The report shipments marked a 34% year-on-year enhance.
The iPhone 14 accounts for greater than a 3rd of iPhone gross sales in India in 2023, Counterpoint instructed TechCrunch.
Apple has a single-digit market share in India that has to date did not crack the highest 5, however the firm has began drawing many shoppers because the world’s second-largest smartphone market has begun shifting towards premium fashions. The iPhone maker has additionally been bullish on the South Asian nation and is increasing its native manufacturing footprint within the nation because it appears past China for manufacturing.
Final 12 months, Apple had a 4.5% market share, which is predicted to develop to six% in 2023, Tarun Pathak, analysis director at Counterpoint, instructed TechCrunch.
“Whereas total smartphone shipments are prone to decline by 5% in 2023, Apple will develop by 38% in India,” he stated.
Counterpoint stated the nation’s total smartphone shipments remained flat within the third quarter. Nevertheless, the market is “displaying indicators of restoration,” with shopper demand steadily choosing up forward of the festive season.
“We noticed some fascinating launches, with key options like 5G and better RAM (8GB) diffusing to inexpensive smartphones (sub-INR 10,000, ~$120),” stated Shilpi Jain, senior analysis analyst at Counterpoint. “India’s smartphone market will expertise development within the coming quarter resulting from pent-up demand, elongated festive season and quicker 5G upgrades.”
Samsung continued to be the most important vendor available in the market, with a 17.2% share, adopted by Xiaomi’s 16.6% share. Nevertheless, each Samsung and Xiaomi noticed a decline of their shares from the identical quarter final 12 months, down from 19.5% and 20.6% share, respectively.
Picture Credit: Counterpoint
Vivo emerged third in Q3, turning into the fastest-growing model among the many high 5, with an 11% year-on-year development. The Chinese language firm captured 15.9% of the whole smartphone market, up from its 14.4% share in Q3 2022.
The shift towards premium fashions helped Vivo sibling and BBK Electronics subsidiary OnePlus change into the highest model within the inexpensive premium section (beneath $360–$540), with a 29% share. Nevertheless, within the total market, Transsion manufacturers, together with Infinix, Itel and Tecno, grew the quickest, with 41% year-on-year development.
Nokia (owned by HMD) and Motorola each additionally skilled year-on-year development throughout Q3, with Nokia at 31% and Motorola at 27%. Moreover, Realme and Google noticed single-digit development of seven% and 6%, respectively.