Mon. Oct 2nd, 2023

Siri is Apple’s most public AI instrument for now.

Maria Diaz/ZDNET

Apple is infamous for enjoying the lengthy sport by releasing options and capabilities that different firms already provide however advertising and marketing them with an modern twist to make them seem distinctive. Synthetic intelligence is without doubt one of the methods the corporate continues enjoying the lengthy sport. Virtually a 12 months after different main gamers launched their AI instruments, Apple is now reportedly spending tens of millions of {dollars} a day on AI improvement. 

Google and Microsoft jumped onto the generative AI bandwagon simply weeks after OpenAI launched ChatGPT, each releasing its personal AI chatbot to rival the latter, Bard and Bing. 

Additionally: Every little thing we’re anticipating at Apple’s September occasion (and what will not be unveiled)

Months after these AI chatbots have grown in reputation and controversy, The Data reviews that Apple is engaged on a number of synthetic intelligence fashions. The tech big sees generative AI as an space of development and a chance to compete with main firms like Amazon, Google, and Meta, which have foundational fashions.

Apple has a number of groups engaged on completely different AI fashions, together with a picture technology mannequin, a multimodal mannequin to deal with each textual content and visible information, and a conversational AI unit manned by John Giannandrea, the senior vice chairman of Machine Studying and AI Technique, who was initially employed to enhance Siri. 

Additionally: Anthropic unveils Claude Professional, a paid subscription plan for its ChatGPT rival

The Data additionally reviews that these fashions may automate duties by way of Siri and function AI customer support chatbots for AppleCare. 

Apple’s largest foundational mannequin, ‘Ajax GPT’, is reportedly extra highly effective than OpenAI’s GPT 3.5, which powers the free model of ChatGPT. Ajax GPT is claimed to have over 200 billion parameters, whereas GPT 3.5 has about 175 billion parameters. 

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Giant language fashions are costly to coach, leading to steep prices for {hardware} and information that goes into GPUs and TPUs and large dataset storage. This additionally incurs excessive power payments as these techniques eat lots of energy. All this, added to the time and experience wanted to fine-tune these machine studying fashions, ends in an costly endeavor, and Apple is paying the worth — actually.

Apple’s hefty funding into generative AI has been stored beneath wraps, as the corporate hasn’t formally made any bulletins or confirmations on its progress.

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