Tue. May 21st, 2024

Generally I get completely sensible concepts. Like doing a ten,000 mile highway journey in a Miata. Different occasions, they’re… “sensible.” Like reviewing the bestselling projector on Amazon. This is that gem, the $65 AuKing M8-F. I am going to give the corporate the good thing about the doubt that the identify is implying a chemical image for “gold king”, or one thing. So far as product names go, I do not H8 it. 

Like all ultrabudget projectors, the specs record reads like a fever dream of somebody with excessive and power optimism: 9,500 lumens, 1080p decision, 200-inch projected photos, “50 to 100%” zoom vary, 15-year “bulb” life. If these numbers are correct, this projector can be a discount at 20 occasions its value. Spoiler: They aren’t. However absolutely the 4.3 stars from 26,215 opinions cannot be a complete fabrication?


AuKing M8-F

Nicely, it is low cost

Did I point out it is low cost?

Not truly horrible
Don’t love

Shocking nobody who repeatedly reads my projector opinions (absolutely that must be a few of you? Mother?), the AuKing fails to reside as much as any of its grand claims. Nicely, perhaps the 15-year factor, because it’s lit by LEDs and never a “bulb.” So, how unhealthy is it? In comparison with actual projectors, it is fairly unhealthy. Judged together with its meager value? Eh, not horrible.

‘Superlative’ specs

The AuKing M8-F has no zoom or lens shift, nevertheless it does have an optical keystone adjustment.

Geoffrey Morrison/CNETNative decision: 1,280x720HDR-compatible: No4K-compatible: No3D-compatible: NoLumens spec: 9,500 (lol)Zoom: Sure (claimed)Lens shift: NoLED life: 55,000 hours (claimed)

My greatest criticism in regards to the AuKing — and all these ultrabudget projectors on Amazon — is the way in which producers blatantly lie about their specs. Look, firms fudge their numbers a little bit, I get it, however 9,500 lumens? Are you kidding me? Even super-bright projectors that value 10 to twenty occasions what the AuKing does nonetheless solely declare round 3,000 lumens. Going as much as 9,500 would burn your retinas. Good factor it is utterly false. I measured a complete of 212 lumens. So… much less.

AuKing claims a “50% to 100% zoom” vary. The precise quantity is 0%. Except, that’s, you rely bodily selecting up the projector and strolling it farther from the display. I suppose that is a “zoom,” technically. If you cannot sense my sarcasm, that is as a result of each single projector can do that. 

In contrast to most projectors, the AuKing M8-F does not have any upwards throw. So to create a sq. picture, it must be on the midpoint, vertically, of the display.

Geoffrey Morrison/CNET

Apparently, it does have optical keystone correction, which may be very uncommon. So as an alternative of the potential digital artifacts and determination discount from digital keystone correction, you will get optical discount in decision as a result of panel being out of focus from the aircraft of the lens. This keystone correction is essential, although, as a result of not like most projectors, there is no upwards throw. With the intention to challenge a sq. picture the projector must be in the course of the display height-wise. Most projectors are designed to challenge a sq. picture from barely under or above the display.

After which there’s the decision. The mannequin description says “Appropriate with Full HD 1080P HDMI.” Anybody educated about such issues will know that “appropriate” is a weasel phrase to imply it may settle for 1080p, not that it’s 1080p. I might wager most individuals would miss that distinction. Within the product specs it says the M8-F is definitely 1,280×720, and that appears trustworthy, no less than. Facet-by-side with a 480p projector and a 1080p projector, the M8-F’s pixels aren’t as chunky because the 480p’s, nor as tiny because the 1080p’s.

It claims 55,000 hours from the LEDs, which does not appear far-fetched given how dim they’re. It equates that to fifteen years, and at 4 hours an evening, that is most likely underselling it. 

Surprisingly, a number of inputs

The AuKing M8-F has HDMI, analog RGB, headphone and line outs and extra.

Geoffrey Morrison/CNETHDMI inputs: 1USB port: USB-A (1)Audio outputs: Headphone output (1), line degree (1), each 3.5mmPC: DE-15 “VGA” (1)Reminiscence card: Micro SDInternet: NoneRemote: Not backlit

The development in most projectors has been for fewer inputs, so I am stunned to see so many on such a reasonable product. HDMI, analog VGA for a PC, even a microSD card slot. I attempted powering a Roku streaming stick by way of the AuKing’s USB output, and surprisingly it labored. 

The again of the AuKing M8-F together with its tiny speaker.

Geoffrey Morrison/CNET

There are each headphone and line-level analog audio outputs on the AuKing. To be trustworthy, I can assume of some projectors that may profit with having each these choices.

The distant is nondescript, trying principally equivalent to the one which comes with almost each ultrabudget projector I’ve examined, nevertheless it’s pretty simple to navigate at midnight.

Image high quality comparisons

With a plethora of ultrabudget projectors to select from, I figured the 2 most worthy rivals have been the Hision HIUS-LP-M7 and Elephas JingHuier. The Hision is a jaw-dropping 20% costlier, but additionally the least unhealthy projector on this value vary that I’ve reviewed thus far. I described the picture of the Elephas JingHuier as a “smeary, joyless mess of washed-out colours and disappointment.” So it was undoubtedly going to be part of this comparability, and it is $10 lower than the AuKing. I related all of them by way of a Monoprice distribution amplifier and watched them side-by-side-by-side on a 1.0-gain display. 

I welcome buttons like this. Remotes are too simple to lose.

Geoffrey Morrison/CNET

Unexpectedly, shockingly maybe, the AuKing is definitely not that unhealthy. Let me be clear, it isn’t good, however I’ve undoubtedly seen worse. Nicely, for one, the Elephas JingHuier is true there. The AuKing’s colours are… OK. The distinction is… OK. The brightness is… OK. If you happen to dimension it to create a circa-60-inch picture and watch it at midnight, it isn’t the worst factor I’ve seen. 

Let’s begin with the sunshine output. The 212 lumens I measured is definitely greater than the AAXA P7 Plus I lately reviewed, in addition to a number of different costlier projectors. It is even barely greater than the Hision. It is not loads, although. I would not strive watching one thing 100 inches in diameter. That may be laborious to observe even in a very darkish room. A extra TV-size picture can be nice. It will nonetheless be darkish, however watchable. Brightness uniformity is abysmal, with the corners noticeably darker than the middle. That is yet one more casualty of the simplistic lens.

One good thing about such a easy optical array, although, is a better-than-expected distinction ratio. I measured a median of 269:1. That is not loads, however it’s truly greater than the $1,100 Anker Nebula Mars 3 (258:1). It is about half of the Hision’s (466:1) however greater than double the Elephas (136:1). So it does look pretty flat, nevertheless it’s watchable.

The AuKing M8-F’s distant appears to be like much like those that include different ultra-budget projectors.

Geoffrey Morrison/CNET

The colours are an odd mixture of correct and inaccurate. Inexperienced, cyan, and yellow are all surprisingly near correct. Pink, magenta, and blue are all very undersaturated, and blue is greenish. Even essentially the most inaccurate colours are all shut sufficient that it does not look as “flawed” because the Hision. Caucasian pores and skin tones, for instance, are much more sensible on the AuKing. A extra correct coloration temperature helps too. 

The Hision has a little bit extra element… within the precise middle anyway. The sides are so blurry what’s even the purpose of 1080p with such unhealthy lenses? Which is to say, 720p is ok for one thing like this. The Elephas has pixels the scale of drink coasters, so greater than 480p is unquestionably worthwhile.

Who wins this mini-face-off of ultrabudget projectors? Let’s begin with instantly dismissing the Elephas. It nonetheless strongly within the working for one of many worst projectors I’ve ever seen. It is comically dim, the distinction is horrible, and its colours are bizarre. This is able to make an important present for somebody that you just hate. 

Overlooking the Hision’s bug problem (a literal bug caught someplace within the mild path), it does look good for its value. Nevertheless, the AuKing appears to be like higher. The colours are much more sensible (once more, the important thing phrase there may be “extra”), it is a little bit brighter, the video processing is healthier, and the distinction ratio is first rate for the value. Truthfully, have been I compelled to decide on which of those sub-$100 projectors I needed to watch, I might truly decide the AuKing.


As of this writing, the AuKing M8-F is Amazon’s bestselling projector.

Geoffrey Morrison/CNET

Projectors aren’t, to place it succinctly, “mainstream.” They’re, and eternally will likely be, a distinct segment. Do not get me flawed: I am firmly inside that area of interest. I do not even personal a TV. I solely use a projector. Regardless of the massive leaps in brightness in the previous couple of years, in addition to quite a lot of new designs, most individuals do not have projectors. And in contrast to telephones and TVs, which value much more I am going to grant you, I wager most individuals will not spend time researching the AuKing. Both they’re going to assume “a projector is a projector, why spend extra?” Or they’re going to imagine one thing this low cost is “most likely nice” given how they intend to make use of it. 

What considerations me isn’t that individuals are shopping for $65 projectors. What’s regarding is why they’re shopping for this one. Certain, it is a little bit higher than the competitors. I solely figured that out solely by measuring it with about $15,000 price of video check gear. I am fairly assured I am the one particular person to have accomplished this outdoors the corporate (or extra precisely, no matter firm truly made this). 

To me, the success of the AuKing is a failure of a unique variety. There is no such thing as a method shoppers made this product a bestseller as a result of it was good. They’d don’t have any method of realizing. Amazon opinions might be meaningless, particularly when there’s over 26,000 of them. Possibly it being “not unhealthy” led to a couple extra constructive opinions than it could have, however how a lot of a distinction would that make? For proof of that time, the AuKing has a overview common of 4.3. The profoundly horrible Elephas JingHuier has a median overview of three.8. And that is assuming a significant share of any of these opinions is definitely actual.

My assumption in regards to the AuKing’s gross sales success can finest be summed up by William H. Macy’s character in David Mamet’s State & Most important: “It is not a lie. It is a present for fiction.” The, let’s say, exaggerations in regards to the AuKing’s efficiency have been sufficient to present it early success, after which it simply snowballed from there. A case research, for positive, in efficiently promoting a commodity product on Amazon. The truth that it is first rate for the value, given this sea of comparable merchandise and advertising obfuscation, is an surprising, however welcome, coincidence. Was AuKing the primary to do that? Nope, nor are they the one one to take action on Amazon. Caveat emptor, because the Romans stated. However what did they know? They did not even have Prime next-day supply.

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