MEXICO CITY — Latin America is taking Barbie mania to an excessive, with the whole lot from pink-colored tacos and pastries, business planes bearing the Barbie brand, political adverts and even Barbie-themed protests.
But it surely’s not all excessive heels and pom-poms: Barbie mania within the area has taken on a darker, macabre tone.
In Peru, anti-government demonstrators this week dressed up two ladies in pink and put them in large Barbie bins in the primary sq. of Lima, the capital, to protest present President Dina Boluarte, underneath whose administration police have usually clashed with protesters.
One actress, whose field was labeled “Barbie Dictator,” held a pink gun. The doll, in keeping with the field legend, “contains tear gasoline and dum-dum bullets.” One other protester’s field was labeled “Genocidal Barbie.”
In the meantime, shops, road distributors and eating places all through Latin America are providing up all kinds of Barbie-themed goodies.
In Mexico, there are Barbie tortillas (the corn dough is coloured pink with beet juice, with some imprinted with an edible-dye pony-tailed Barbie silhouette); Barbie pastries and Barbie tacos (marinated pork meat served in pink tortillas and accompanied by a strawberry milkshake).
A complete Barbie-themed restaurant opened this week in Guayaquil, Ecuador; it’s — in fact — constructed to resemble Barbie’s home.
Volaris, a Mexican airline, has painted certainly one of its jets with a Barbie brand and, in keeping with a promotional video, the aircraft will likely be piloted by Barbie, not Ken.
The pink craze within the area is such that Barbie mania has now unfold into politics.
In Guatemala, presidential candidate Sandra Torres shared a musical TikTok video pitching her as a Barbie who “desires prosperity for all.”
Mexican road sellers are peddling a Barbie doll modeled on presidential hopeful Claudia Sheinbaum, a real-life scientist-turned-politician whose personal (actual) ponytail has turn into her branding trademark.
The workplace of Colombian President Gustavo Petro just lately raised hackles with a Barbie-theme video — together with clips from the movie’s trailer — to advertise an independence day tour of the nation. His workplace shortly eliminated the poorly made video.
Past the horse tails and enjoyable meals, there’s a darker undercurrent.
In Mexico, a Barbie homage doll sparked controversy when a sister of certainly one of Mexico’s 111,000 lacking folks started stitching Barbie outfits to costume the doll as a “Looking out Mom” — a member of a bunch of volunteers who fan out throughout Mexico’s dusty plains to seek for gravesites that may include their kids’s stays. Many of the lacking seem to have been kidnapped — and killed — by drug cartels or kidnapping gangs.
This Barbie is clad in a wide-brimmed hat and a solar hood, wears a T-shirt bearing the picture of a lacking man and camouflage pants and comes outfitted with a shovel. Her creator, volunteer searcher Delia Quiroa, hopes to publicize the plight of moms who’ve to hold out the searches and investigations police received’t do, and on the identical time elevate cash to proceed looking out.
One group of volunteer searchers within the western state of Jalisco — the state with the very best variety of lacking folks — questioned whehter casting Barbie because the sufferer of a horrible crime is acceptable.
Barbie “has developed right into a illustration of robust, impartial ladies who can do what they need and chase their goals,” the volunteer search group Gentle of Hope wrote in an announcement. ”No person who’s looking for a lacking youngster, partner or a sibling is doing what they wish to do, a lot much less chasing a dream.”
“It appears to us an abomination that ladies see being a Looking out Mom as one thing regular,” the group added.
Quiroa, from the northern border state of Tamaulipas, mentioned her creation is nearly an anti-Barbie.
“Barbie is the whole lot an individual desires to be, however this can be a Barbie who would not wish to be,” she mentioned. “She is what no person desires to be. No person desires to be a searcher, no person desires to be in search of a member of the family.”
Quiroa has been in search of her brother Roberto since he was kidnapped by drug cartel gunmen in March 2014. Regardless of finishing up its personal searches and pressuring authorities to research, the household is aware of nothing about his whereabouts.
“I consider this as a doll extra directed to ladies, to us, not for ladies to play with,” Quiroa mentioned.
Vanessa Munguía, extensively thought to be Latin America’s main Barbie collector — she numbers her assortment within the hundreds — says Barbie is especially in style in Latin America as a result of, till a few a long time in the past, most women’ toys right here depicted maternal, home-maker roles.
“Barbie was the one toy I discovered that advised me that there have been one million different prospects. I may very well be an astronaut, I may very well be a trainer,” mentioned Munguía, who turned lawyer.
Requested about depicting Barbie as a “Looking out Mom” or any of the opposite incarnations of the doll, Munguía says she finds it a really legitimate expression.
“I feel that’s precisely what what we like in Barbie, that we are able to make her out to be no matter we want her to be at that second,” she mentioned.
___ Related Press author Franklin Briceño in Lima, Peru, contributed to this report from Lima, Peru