CES, maybe the premier convention for brand spanking new tech, has turn out to be a significant convention for information within the automotive trade. The 2024 model of the convention ought to show to maintain that pattern. As TechCrunch famous “a giant a part of CES’s evolution over the previous few years has been its positioning as a significant automotive present,” since carmakers have leaned into tech options.
The large Vegas occasion is scheduled to happen Jan. 9-12. The automotive information you possibly can count on this yr? Nicely, in the beginning issues are going to get much more electrical. Let’s get into it.
1. Electrified not automated
The market has been tough on autonomous automobiles whereas EVs are rising ever extra well-liked. Tech Radar predicted that CES 2024 will focus closely on electrical vehicles whereas eschewing automation, particularly contemplating auto large Ford introduced final yr that it might transfer away from totally autonomous tech. Each Ford and GM took enormous losses on automated tech. EV gross sales, in the meantime, grew from some 3 million in 2020 to greater than 10 million in 2023, Tech Radar famous. The market has spoken and CES 2024 will possible replicate that reality.
2. Tech you possibly can really use
Automotive corporations love asserting issues which can be method down the street. How typically have you ever seen, for example, a “idea” automotive that by no means turns into a actuality? Final yr at CES, for example, BMW introduced a color-changing idea automotive that hasn’t hit the streets.
Which may not be the case in 2024, nevertheless. In that very same article, Tech Radar’s Jeremy Kaplan predicted “There might be tons of real-world tech on show at CES 2024, precise stuff you possibly can really purchase right this moment in your subsequent precise automotive.”
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3. Honda has new EVs coming
Conserving on theme, Honda reportedly plans to drop new EVs at CES. The Japanese automotive large introduced it will debut its new “world EV collection fashions and several other key applied sciences that illustrate the numerous transformation Honda is presently present process.” Particulars are scarce nevertheless it’s secure to imagine the announcement on Tuesday, Jan. 9 might be a giant one.
4. Idea vehicles…sure, nonetheless
Hear…you may get extra tech you possibly can really use however carmakers nonetheless like to make idea automobiles. We have already gotten a peek at one. Hyundai already dropped a preview of its Mobion idea automotive, which permits all its wheels to show independently and can debut at CES 2024.
5. Not an excessive amount of AI
Whereas CES 2024 might need an AI focus general, the automotive trade could be an exception to that rule. In spite of everything, you possibly can’t danger unreliable tech — which AI is, up to now — in one thing as harmful as a automotive. Do not count on AI-powered automobiles simply but. “Specialists predict corporations will showcase automotive AI in lower-stakes functions comparable to car personalization,” wrote Automotive Information.