Linda Yaccarino, chairman of promoting and partnerships at NBC Common Media LLC, speaks throughout a panel session on the opening day of the World Financial Discussion board (WEF) in Davos, Switzerland, on Tuesday, Jan. 23, 2018.
Jason Alden | Bloomberg | Getty Photographs
NBCUniversal international promoting chief Linda Yaccarino has resigned to affix Twitter as its subsequent chief government.
Twitter proprietor Elon Musk confirmed the rent in a tweet Friday.
“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” Musk tweeted. He mentioned she “will focus totally on enterprise operations, whereas I deal with product design & new know-how.”
He added: “Trying ahead to working with Linda to rework this platform into X, the the whole lot app.”
The announcement comes a day after Musk mentioned through Twitter he would step down from the position and that there could be a brand new CEO of the social media web site, though he did not identify the brand new particular person. Musk mentioned in his tweet the particular person would begin in about six weeks.
Yaccarino joined NBCUniversal in 2011 and had risen to the highest of the corporate’s international promoting enterprise. On Monday, the advert chief was slated to participate in NBCUniversal’s Upfront occasion at Radio Metropolis in New York – the gross sales presentation the corporate, together with its media friends, makes to the promoting trade yearly in Could.
The longtime advert government brings a wealth of relationships with high chief advertising officers and different promoting executives to Twitter at a time when the platform has seen advertisers flee – subsequently shedding billions of {dollars} – after Musk’s takeover final yr.
Musk accomplished his $44 billion acquisition of Twitter in October of final yr. Quickly after, he fired the corporate’s high brass and laid off hundreds of staff.
Many firms halted their advert spending on the platform since Twitter has seen a rise in offensive speech and rhetoric, as a number of advocacy teams have documented. In an try and make up for the lack of advert income, Musk created a brand new subscription service, Twitter Blue, which provides options resembling the flexibility to compose longer tweets.
Yaccarino and Musk sat collectively in a keynote interview at a advertising convention in Florida in mid-April. Throughout the dialog, the 2 mentioned the position entrepreneurs play in the way forward for Twitter, in addition to its place within the cultural dialog.
Throughout the convention, Musk reportedly tried to reassure advertisers that Twitter was a good place for his or her manufacturers.
Yaccarino’s exit from NBCUniversal comes weeks after Jeff Shell was ousted as the corporate’s CEO after admitting to an inappropriate relationship with an worker. Reasonably than changing Shell, NBCUniversal’s high executives will report back to Mike Cavanagh, president of father or mother firm Comcast.
On Friday, NBCUniversal mentioned Yaccarino would depart the corporate, efficient instantly, and Mark Marshall, the present president of promoting gross sales and consumer partnerships would grow to be interim chairman of the corporate’s promoting and partnerships group.
Marshall will report back to Mark Lazarus, chairman of NBCUniversal Tv and Streaming. Lazarus and Marshall are doubtless to participate in NBCUniversal’s Upfront presentation on Monday, CNBC’s David Faber and Julia Boorstin reported Friday.
Disclosure: NBCUniversal is the father or mother firm of CNBC.