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The AI race is in full swing, with main tech corporations seeking to compete for the highest spot. Corporations like Google have quite a bit at stake on this race with million-dollar contracts on the road — as seen by a latest Samsung transfer.
If in case you have ever owned a Samsung smartphone, you realize that Google is the default search engine on Samsung units. However that could possibly be about to alter. Samsung is contemplating changing Google with Microsoft Bing because the default search engine on its cellular units, in line with a New York Occasions report.
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Microsoft Bing, which has usually been the search engine underdog, has surged in reputation with the brand new Bing’s implementation of AI.
The specter of Bing taking Google’s spot on Samsung telephones triggered “panic” at Google, in line with messages reviewed by The New York Occasions. Google’s contract with Samsung brings in an approximate $3 billion annual income. The corporate nonetheless has an opportunity to take care of its presence in Samsung telephones, but it surely wants to maneuver quick.
To maintain up with AI rivals corresponding to Bing, The New York Occasions says that Google is now racing to construct a brand new search engine powered by AI and incorporating AI options into its present search engine.
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The brand new Search options are being developed underneath the venture identify Magi and are supposed to optimize and personalize the person expertise. Google at present has over 160 folks engaged on these options full time, in line with The New York Occasions sources.
The options are deliberate to be out there solely within the U.S. and can initially roll out to at least one million customers, which is able to ultimately enhance to 30 million by the top of the yr, in line with the report.
The brand new AI-powered search engine, a longer-term venture, would use an individual’s looking habits to present personalised suggestions, together with purchases and fundamental info in a conversational method.
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In Google’s rush to maintain up, it dangers the possibility of creating the identical errors it made with its personal AI chatbot, Google Bard.
Google launched Bard final month. The chatbot nonetheless had a rocky begin and an underwhelming launch, inflicting Google CEO Sundar Pichai to even name it ‘a souped-up Civic’ in comparison with ChatGPT and Bing Chat.