You loved his iMacs, his iPhones, his iPads. You thrilled on the manner he stated “aluminium” [sic]. You admired the typeface. Are you prepared for the $60,000 turntable? Higher make up your thoughts quick, as a result of Linn is simply producing 250 of those handmade unhealthy boys.
A document participant doesn’t seem to be a logical extension of Jony Ive’s post-Apple profession — however then, nothing about Jony Ive’s post-Apple profession has appeared particularly logical. And hey, extra energy to him. Apple’s longtime chief designer officer seemingly isn’t hurting for funds, so who can blame the man for simply having somewhat enjoyable with it?
Ive and his agency LoveFrom have designed Sondek LP12-50, a transparent labor of affection for all events concerned that marks the fiftieth anniversary of Linn’s iconic Sondek LP12 turntable. The unique model, launched in 1972, was a comparatively minimalistic system in its personal proper, however Ive and crew took issues to their logical conclusion. Gone is the 70s-style wooden design, as a substitute the types of fresh industrial strains one would anticipate from the man who helped carry the world the iPod.
Picture Credit: Linn
“When it’s such a broadly acknowledged and revered icon, and parts of the design are acquainted, it doesn’t essentially imply they’re optimum,” Ive stated in an interview with Fortune. “Notably when you could have merchandise that do assume that standing of changing into iconic, and have that kind of cultural resonance, it’s simple to imagine that they’re past enchancment. And this can be a notably difficult design downside to respectfully consider the product.”
Think about Paul McCartney offers you a name and asks you to cowl “Yesterday.” How near the unique do you stick? On this case, there are particular parts of the suspended sub-chassis system that wanted to stay intact, in order to take care of its signature sound. LoveFrom’s problem was successfully coloring in these strains in a novel manner.
After all, some modifications to the mechanics had been made in an effort to sustain with the occasions. Linn writes, “The sonic enchancment comes by the use of Linn’s all-new Bedrok™ plinth know-how; fashioned of orthogonal layers of beech positioned beneath excessive stress to create a completely new, stable and big materials. The ensuing ultra-dense wooden has negligible resonance and gives a superior isolating housing for the turntable’s mechanism.”
The turntable is anticipated to ship someday between this August and the next March.