JSTJR harnessed the hostility of social media to create a satirical video and cunningly market one in all his songs.
If there’s one rule of social media, it is this: suppose earlier than you remark.
Legions of clueless commenters are wiping the yolk from their faces after a intelligent video from digital music producer JSTJR, who harnessed the animosity of social media to artfully market his music.
JSTJR not too long ago took to Instagram to publish a video of a DJ who seems to play music in a packed nightclub straight from his iPhone’s Spotify app as an alternative of the venue’s state-of-the-art Pioneer decks. Very quickly in any respect, keyboard warriors stormed the remark part like a bull in a china store, whining about all the things from sync buttons to the membership’s expertise consumers.
“We must always cancel this dj, please tag him,” wrote one apoplectic account. “All you must do to dj these days is press play,” wrote one other. “When are you youngsters gonna be taught that every one these button pushers are taking part in pre-recorded units,” chimed within the crustiest of all of them.
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However anybody aware of the jocular JSTJR, an esteemed producer with releases on Mad Respectable, Extremely Information and plenty of extra, knew the video was a troll. He finally “revealed” that it is him within the satirical video, which was deliberate as a crafty advertising ploy to advertise the music therein.
The observe is “I Wanna,” a collaboration with Henry Fong that dropped on Tchami’s Confession imprint in late 2022. Powered by the venom flowing via the wicked engines of social media, the clip amassed “tons of views” and was re-shared by over 10 meme accounts, JSTJR stated.
It is a masterclass in social media advertising and a commentary on the scourge of content material tradition, which turns rational music followers into irrational cyberbullies. However above all it is an train in humility, some of the essential character traits for music producers, who cope with extra rejection than a stereo salesman at an Amish convention.
“It is humorous that that is what our social media is like these days, however you simply gotta settle for it and LEAN INTO IT,” JSTJR tweeted.