After gaining status not only for his lineage but in addition his basketball talent propelling him towards Div. I affords, Kiyan Anthony has entered the realm of NIL. On Thursday, he introduced an endorsement cope with PSD, an underwear and activewear model.
The 6-foot-4 taking pictures guard at Lengthy Island Lutheran (Glen Head, N.Y.) labored with PSD to design a line for the model.
“I’m very excited for my first-ever partnership with PSD. It’s greater than only a partnership; it’s a collaboration that represents my fashion and my love of basketball,” Anthony mentioned in an announcement. “Collectively, we’re going to redefine what it means to be comfy and assured each on and off the court docket.”
Workforce Melo’s Kiyan Anthony (7) seems to penetrate the protection of Workforce Mokan Elite throughout the Nike EYBL Session 4 on Could 27, 2023 at Memphis Sports activities and Occasions Middle in Memphis, Tenn.
The son of Carmelo and La La Anthony, that is Kiyan’s first foray into the endorsement sphere. Each of his mother and father have been within the highlight for the final 20 years, and he mentioned in an e mail interview with USA TODAY Excessive College Sports activities that they gave him recommendation to deal with the stress of the identify and the celebrity.
“My mother and father have all the time instructed me to disregard the critics, all the time deal with the constructive, and to not get caught up within the detrimental,” Anthony mentioned. “They’ve taught me to all the time keep humble, work arduous and provides again to my group and folks in want.”
Anthony is the one present highschool athlete endorsed by PSD, however he isn’t the primary to have an NIL cope with the model. Bronny James, who can be the son of an NBA legend in LeBron James, signed with PSD when he was in highschool. Different athletes with the store embrace Jimmy Butler, Ja Morant, Trae Younger and Marshawn Lynch, in keeping with the corporate.
“We’re proud once we are somebody’s first-ever deal and worth that he trusts us,” mentioned PSD Co-Founder and CEO Curt Flaitz. “It’s one other testomony to the model’s longevity when the following technology has the identical pleasure because the technology earlier than them.”
Anthony is rated on the 247Sports Composite as a four-star recruit and top-40 participant within the class of 2025. The composite ranks him because the No. 6 taking pictures guard within the class.
Together with his junior 12 months simply barely underway, Anthony has 17 faculty affords, in keeping with 247Sports, together with Memphis, Michigan and Tennessee. Recruiting ought to proceed to select up as he will get extra highschool video games beneath his belt. Anthony transferred to Lengthy Island Lutheran from Christ the King (Center Village, N.Y.) this 12 months.