Actual property advertising and marketing isn’t any stroll within the park. Not solely do realtors must climate market volatility, however they should meet patrons the place they store — creating compelling advertising and marketing experiences whereas protecting prices underneath management.
Malte Kramer skilled the roadblocks firsthand whereas working as a advertising and marketing advisor for actual property firm Jade Mills. To handle them, he based Luxurious Presence, a startup that gives advertising and marketing options to actual property brokers, groups and brokerages.
“We provide services and products that assist actual property brokers, groups and brokerages reach all financial environments and housing markets,” Kramer advised TechCrunch in an e-mail interview. “This has allowed us to proceed to develop all through the pandemic, the slowdown in tech and the slowdown in actual property.”
Luxurious Presence’s major workplaces in Santa Monica, California.
Luxurious Presence, which at this time introduced that it raised $19.2 million in a Sequence B1 spherical led by Bessemer Enterprise Companions with participation from Change Ventures and different present traders, affords a spread of instruments and providers designed to assist realtors market their properties to residence patrons.
Luxurious Presence assists with creating actual property web sites, advertisements, content material advertising and marketing methods, social media engagement and extra. Utilizing its platform and content material administration system, prospects can construct their very own webpages and displays for properties, or record their properties on Luxurious Presence’s rising residence search database.
Just lately, Luxurious Presence launched Presence Copilot, an AI-powered cell app for realtors with shopper collaboration options, in non-public beta.
“Luxurious Presence is a targeted on serving high-performing actual property professionals with trendy, best-in-class know-how,” Kramer mentioned. “Our platform supplies a complete, one-stop resolution for actual property advertising and marketing, branding and shopper communication, making certain that brokers, groups, and brokerages have all of the instruments they should elevate their manufacturers and develop their companies.”
Advertising and marketing bluster apart, Luxurious Presence is, certainly, rising, with a buyer base that now numbers simply over 10,000 actual property brokers. With a crew of round 600 workers, together with 300 full-time employees based mostly within the U.S., Luxurious Presence intends to make use of the brand new tranche — which brings its whole raised to $52.5 million — to assist its product improvement.
“Like most firms, Luxurious Presence has been intently managing bills and burn charge over the previous 12 months to keep away from needing further capital,” Kramer mentioned.
It’ll must proceed managing bills correctly. Whereas proptech firms haven’t traditionally had a lot hassle securing capital, final 12 months noticed the sector undergo from a steep decline. VC-backed proptech firms raised $19.8 billion in 2022, down 38% from 2021. The Middle for Actual Property Know-how & Innovation stories that the drop-off in funding is the second-lowest funding 12 months for proptech since 2018.