Mailchimp is shutting down TinyLetter

Mailchimp is shutting TinyLetter, a service that I liked that allow people simply write and publish easy however nice-looking electronic mail newsletters. The service can be discontinued on February twenty ninth, 2024, in line with a message I see when logged into my TinyLetter account.

A person on X (previously Twitter) shared a screenshot of what appears to be like to be a message from Mailchimp that gives some extra context concerning the shutdown. Since Mailchimp acquired TinyLetter in 2011, “our enterprise priorities have developed, and we’ve been laser centered on constructing instruments to serve entrepreneurs and assist small companies develop,” in line with the message. “The TinyLetter group’s wants have modified too, with some prospects shifting to Mailchimp to scale and monetize their newsletters, and a few shifting to various providers that cater particularly to writers. With all of that in thoughts, we’ve made the choice to shut TinyLetter and concentrate on our core Mailchimp product.”

Mailchimp didn’t instantly reply to a request for remark. In 2018, the corporate needed to assuage fears that it was planning to make adjustments to the platform that 12 months, although Ben Chestnut, Mailchimp’s CEO on the time (and who can be a co-founder of the corporate), did say that “in the long run, we do intend to combine TinyLetter into MailChimp.”

When you’re a present TinyLetter person and also you log into your account, you’ll see a message from Mailchimp reminding you to export your information earlier than the shutdown and inspiring you to attempt Mailchimp correct. However whereas TinyLetter, which is free, lets customers ship emails to as many as 5,000 subscribers, Mailchimp’s free tier solely permits for 1,000 “month-to-month electronic mail sends,” in line with Mailchimp’s pricing web page. Relying on how huge your subscriber record is, migrating to Mailchimp is probably not the best choice.

Personally, I’m unhappy to see TinyLetter go. Whereas I haven’t written a TinyLetter electronic mail in years, I loved the way it made the act of writing and publishing a clear e-newsletter very easy. RIP TinyLetter.