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Right now I’m taking a look at subscriptions in India from two angles: the buyer market and B2B SaaS. — Anna
From subscriptions to sachets
A latest story by my colleague Jagmeet Singh a couple of wearables launch caught my eye as a result of neither of the 2 new sensible rings launched within the Indian market would make use of a subscription-based mannequin.
Subscriptions are a troublesome promote for wearables (and {hardware} usually), as a result of you need to maintain paying even because the system will get older. That’s nonetheless the mannequin that incumbent Oura shifted to, arguing that this enables it to repeatedly add new options. Its person base wasn’t joyful in regards to the swap, although.
In distinction, BoAt, one of many two firms launching a sensible ring in India, is aiming for a price ticket under $80. That’s a lot decrease than Oura’s $299 beginning worth, and it doesn’t even embrace the subscription.