Screenshot: Gizmodo
Olivia Rodrigo is constant her reign as Gen Z’s tech mogul, however this time she’s partnering with Apple. The angsty singer-songwriter launched a model new music video for her album GUTS that was shot fully on the newly introduced iPhone 15 Professional.
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The music video is for the monitor “get him again!” by which Rodrigo muses about her wishy-washy emotions towards a less-than-stellar ex-boyfriend (we’ve all been there). The video was introduced by Rodrigo yesterday and was launched following Apple’s Wonderlust occasion, throughout which the latest technology of the iPhone was unveiled. A behind-the-scenes clip posted by Apple reveals us a glimpse of how the video was shot with the iPhone 15 Professional strapped into an exterior gimbal, smashing by means of automotive home windows, and being whipped round by Rodrigo herself.
Olivia Rodrigo – get him again! (Official Video)
Apple flexed the iPhone 15 Professional’s new digicam system fairly onerous at yesterday’s occasion, with the corporate claiming that the telephone’s digicam is one of the best one but. The Professional mannequin options three bottom cameras: a 48-megapixel Important digicam, a 12-megapixel Telephoto digicam, and a 12-megapixel ultra-wide digicam. This suite of lenses, coupled with options like new, longer zoom and LIDAR-enhanced Night time mode, gives customers the possibility to seize extremely high-quality and detailed photos and video.
The corporate additionally touted the brand new USB 3 capabilities on the iPhone 15 Professional, which is able to enable for quicker information switch of uncooked picture and video recordsdata to a Mac atmosphere. It may possibly additionally file video on to an exterior storage drive, which may enhance the telephone’s 4K ProRes video format from 30 to 60 frames per second. And it’s the one smartphone to supply help for the Academy Shade Encoding System (ACES), a world commonplace for shade workflows.
Rodrigo isn’t the primary popstar to collaborate with Apple on a brand new telephone launch. In 2019, Apple partnered with Selena Gomez in the course of the launch of the iPhone 11 Professional—Gomez used the telephone to shoot the movies for her singles “Lose You to Love Me” and “Have a look at Her Now.” South Korean group NewJeans additionally launched a music video for his or her tune “ETA” which was filmed on the iPhone 14 Professional. And lots of legit filmmakers have taken to taking pictures on iPhone, most notably Steven Soderbergh.