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Enterprise cloud spend is holding up effectively, however massive firms are wanting into vendor consolidation. This makes cloud marketplaces an more and more related gross sales channel for B2B startups. — Anna
Past the excellent news: Headwinds for early-stage enterprise startups
Battery Ventures’ state of cloud software program spending report contained some excellent news for startups hoping to promote software program to enterprise purchasers. Opposite to gloomy claims, “studies of the dying of enterprise tech spending have been significantly exaggerated,” the VC agency mentioned.
Our personal Alex Wilhelm delved into these findings for The Change earlier this week and confirmed the excellent news: The sky isn’t falling for cloud software program spend. Nonetheless, there are headwinds forward for startups as a result of cash simply isn’t flowing as freely because it used to.