Wed. Oct 4th, 2023

Identification administration used to imply ensuring you had your driver’s license whenever you left the home, however as of late it’s not really easy: Identification essentially underpins how we have interaction with the digital world, and identification providers can tackle many types (and, sadly, abuses). I’m excited to host a TechCrunch Stay occasion with Persona co-founder and CEO Rick Track, one of many early movers within the area, about how his firm recognized ID administration as a chance.

This TechCrunch Stay occasion takes place on Wednesday, Could 10, 2023, at 12:00 p.m. PDT. Register right here for Hopin entry, the place viewers can ask questions and community with different attendees.

Together with Rick, Index Enterprise’s Mark Goldberg is talking on the occasion, too. Mark made a prescient transfer to identify and again Persona throughout its Sequence B fundraise and backed the corporate once more for its $150 million Sequence C.

Rick Track co-founded Persona with Charles Yeh in 2018, and in accordance with PitchBook, the corporate’s valuation is $1.5 billion as of Persona’s Sequence C in 2021. Since its founding, the corporate’s purpose has remained the identical: present customers with a verification system to guard and safe identification from theft and fraud. The corporate raised a Sequence B in 2021 after seeing revenues bounce 20x whereas customers elevated 5x. In late 2022, Persona launched new providers, increasing past establish verification with the launch of à la carte instruments, together with a threat evaluation engine, an identification workflow device, a graph database aimed toward hyperlink evaluation and fraud detection, and a market for exterior builders to assist join their enterprise instruments to Persona’s identification instruments.

I hope you possibly can be a part of this TechCrunch Stay occasion. Rick and Mark are set to offer actionable insights on how corporations can higher shield customers, and the way founders, constructing such providers, can stand out amongst their rivals.


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