Throughout SiriusXM’s “Subsequent Era” occasion in New York, the corporate introduced its revamped SiriusXM streaming app, which options an upgraded media participant, improved search capabilities, a personalized “For You” web page, an expanded library and extra.
Alongside the app announcement, the audio leisure firm revealed its new emblem, changing the radio waves subsequent to the model title. Now, the brand options the letter S with a star within the heart, a reference to SiriusXM “embracing the celebs” and its “promise to carry listeners nearer,” the corporate wrote in its press launch. It additionally launched its new pet mascot named Stella and an internet retailer the place shoppers should purchase SiriusXM-branded merch.
SiriusXM stated the redesigned app is supposed to offer listeners a “lean-back,” easy-to-use streaming expertise that prioritizes content material discovery. New options embrace 4 curated sections, together with a personalised For You web page and locations for music, podcasts and sports activities; a brand new search dwelling web page; dwell listening updates for sports activities; a velocity management characteristic and key moments marker for podcasts; offline listening and obtain capabilities; and the power for listeners to save lots of favourite content material in a single place. Additionally, when a listener runs out of skips, they’ll now be offered with different suggestions.
SiriusXM’s new streaming app will start rolling out on December 14 on iOS, Android and Amazon Hearth units. It should roll out to further platforms in early 2024.
Picture Credit: SiriusXM
SiriusXM’s app appears to be the 15-year-old firm’s try at reaching youthful generations of listeners, who’ve notoriously moved away from conventional radio. To entice new customers, SiriusXM is introducing new visitor DJ channel takeovers from greater than 160 artists, resembling Gen Z pop star Olivia Rodrigo, Cardi B, Luke Combs, Alice Cooper and extra.
“From can’t miss dwell moments to the proper soundtrack for any event, with the brand new SiriusXM, we’re placing our differentiators on the forefront and welcoming in a brand new era of listeners, bringing them nearer to what they love,” stated SiriusXM CEO Jennifer Witz in an announcement.
Moreover, SiriusXM is including quite a lot of new channels and reveals to its content material library, together with ones hosted/curated by Kelly Clarkson, John Mayer, James Corden and Shaggy, amongst others.
On the occasion, SiriusXM additionally touted its plans for subsequent yr, together with a distribution relationship with Amazon-owned Audible and an expanded settlement with automotive model Polestar.
SiriusXM reported its third quarter outcomes final week, revealing the lack of 94,000 satellite tv for pc subscribers and 112,000 Pandora subscribers. The corporate acquired Pandora in 2018, nonetheless, the music streaming service has struggled to retain month-to-month energetic customers because it tries to compete with heavy hitters Spotify and Apple Music. In 2020, SiriusXM purchased podcasting app Stitcher for $325 million.
Earlier this yr, the corporate laid off 8% of its workforce, impacting 475 staff throughout virtually all departments.