Spotify is launching a devoted in-app Merch Hub that gives personalised merch suggestions primarily based in your listening habits, the corporate introduced on Monday. Beforehand, you may buy artist merch from particular person artist profiles, the Now Taking part in view, and launch pages. Now, you may entry all artist merch in a single devoted place.
When you’re within the hub, you may browse and click on on merch objects to be taught extra about them. If you happen to’re prepared you make a purchase order, you are able to do so by means of the artist’s Spotify retailer due to a partnership with Shopify.
“The brand new merch hub on Spotify is the first-ever merch purchasing expertise that’s tailor-made to a person’s listening habits and fandom,” stated Heather Ellis, Product Advertising Supervisor of Fan Monetization at Spotify, in an emailed assertion. “Spotify pulls personalised suggestions for you, particularly, into your merch hub expertise, so choices out of your favourite artists discover you – not the opposite means round.”
In a weblog put up, Spotify says that connecting listeners with methods to help artists is essential to fulfilling its “mission of enabling artists to dwell off their artwork.” The corporate additionally notes that Spotify noticed its highest-grossing merch gross sales week final 12 months after customers noticed their Spotify Wrapped outcomes. This 12 months’s Spotify Wrapped is anticipated to launch over the past week of November.
To entry the brand new merch hub, it’s important to search “Merch” or head to the Merch tile on the Browse web page.
At the moment’s announcement comes as Spotify has been noticed gearing up for the launch of a $19.99 per 30 days “Superpremium” subscription tier that might include with lossless audio, AI playlists, superior mixing instruments, further hours of audiobook listening and a customized providing known as “Your Sound Capsule.” The tier additionally anticipated to permit customers to filter their content material library by temper, exercise or style.
Spotify is anticipated to launch its Q3 earnings outcomes on October 24.