Stewart-Haas Racing and Chase Briscoe on Tuesday (November 28) has introduced that Mahindra Tractors has renewed and expanded its partnership with the crew as a part of multi-year deal.
Mahindra Tractors, a model of Mahindra Ag North America, will proceed its function because the crew’s main sponsor whereas growing its presence on Chase Briscoes’s #14 Ford Mustang within the NASCAR Cup Collection.
The long-lasting red-and-black #14 Mahindra Tractors Ford Mustang made its debut within the 2022 Cup Collection at Conflict on the Coliseum exhibition race in Los Angeles. The corporate received its first race within the fifth begin as a main sponsor when Chase Briscoe crossed the end in first place at Phoenix Raceway.
In an announcement, the President and CEO, Mahindra Ag North America and Mahindra Automotive North America, Viren Popli, stated he’s pleased to proceed their partnership with Stewart-Haas Racing.
“Our partnership with Stewart-Haas Racing has been instrumental in constructing consciousness for the Mahindra model in North America. We look ahead to persevering with our sponsorship into the 2024 season. As house owners of Mahindra Tractors, Tony and Chase respect the advantages our tractors ship to the market and converse the identical language as our sellers and prospects. They’re the proper model ambassadors for our tractors,” Popli stated as quoted by speedwaymedia.com.
Mahindra Tractors served in 15 races this previous season as a main sponsor. The Indian-origin model featured a particular Tony Stewart “you outdated goat” scheme impressed by Briscoe’s and Stewart’s Mahindra TV commercials at 2023 GEICO 500 at Talladega Superspeedway. Briscoe completed fourth within the occasion.
“I’ve had the dignity of representing Mahindra Tractors” – Chase Briscoe
The 28-year-old lately accomplished his third NASCAR Cup Collection season with SHR. The season had been disappointing for him,with him ending thirtieth in factors desk with 4 top-five finishes.
Chase Briscoe takes pleasure in representing the tractor firm. In a crew launch, he stated:
“I’ve had the dignity of representing Mahindra Tractors since they first got here into NASCAR and I’m blessed to have this relationship proceed. Mahindra is a people-first firm, and it begins with their vendor community and goes all the way in which as much as their company workplaces in Houston. It’s a real partnership that extends past the racetrack.”
Catch Chase Briscoe and Stewart-Haas Racing in motion when the 2023 NASCAR Cup Collection kicks off with the Daytona 500 on the historic Daytona Worldwide on February 18.
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