Strava, the exercise monitoring and social neighborhood platform utilized by greater than 100 million individuals globally, has introduced a brand new in-app integration with Spotify. The mixing permits customers to simply entry music, podcasts and audiobooks from the Strava app whereas monitoring actions.
Beginning at the moment, customers can play, pause, resume, skip and browse Spotify content material from the report display on Strava. With this new integration, customers will not have to modify between the 2 apps when adjusting the content material that they’re listening to.
“We’re excited to associate with a worldwide chief like Spotify to seamlessly combine music and motion on the platform,” mentioned Mateo Ortega, Strava’s Vice President of Related Partnerships, in an emailed assertion. “This new function additional solidifies Strava’s place on the heart of linked health and continues to exhibit the facility of the worldwide neighborhood of energetic individuals on Strava.”
In a press release, Spotify VP of Enterprise Improvement mentioned one of many streaming service’s greatest targets is to be in all places the place listeners are, and that this integration with Strava is without doubt one of the methods it’s permitting listeners to seamless content material to the music and audio on its platform.
Spotify isn’t the one well-liked app that Strava has lately launched an integration with. Just a few months in the past, the corporate partnered with Snap to launch a brand new Lens that lets customers share their health journey on Snapchat. The Strava Exercise Lens works by connecting on to your Strava profile, supplying you with entry to statistics and exercise maps out of your latest exercises.
Based in 2009, Strava has made a reputation for itself as one of many main exercise monitoring providers. It’s additionally a social community for health fans, as you possibly can share your races and exercises with pals and followers in your Strava feed. You can even publish photographs, construct communities and depart kudos and feedback on others’ actions.
Right now’s announcement comes as Strava lately acquired Fatmap, a European firm that’s constructing a high-resolution 3D world map platform for the good outside. The final word long-term objective for Strava is to combine Fatmap’s core platform into Strava itself.