Thu. Feb 22nd, 2024


With the rise of AI-generated pictures, distinguishing between fabricated and genuine pictures is more and more troublesome. The digicam producer Leica is making an attempt to fight that problem with the discharge of its newest digicam, the Leica M11-P. 

On Thursday, Leica dropped the Leica M11-P, the world’s first digicam to have Content material Credentials inbuilt, which allows an image to have detailed metadata included on the level of seize and primarily serves as a verification stamp for the picture.

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The metadata consists of particulars such because the digicam make and mannequin, who captured the picture, and when and the way the picture was captured, as seen by the picture under. 


Every picture could have its personal digital signature that may be simply used to confirm the authenticity of the pictures on the Content material Credentials web site or the Leica FOTOS app, in keeping with the discharge. 

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“The Leica M11-P launch will advance the CAI’s aim of empowering photographers all over the place to connect Content material Credentials to their pictures on the level of seize, creating a series of authenticity from digicam to cloud and enabling photographers to take care of a level of management over their artwork, story and context,” stated Santiago Lyon, head of advocacy and training on the Content material Authenticity Initiative (CAI). 

If a person doesn’t wish to take part and would relatively use the digicam like they might with some other machine, the Content material Credentials function works on an opt-in foundation. 

The safe metadata meets the CoaliIon for Content material Provenance and Authenticity (C2PA) customary, a Joint Improvement Basis that mixes the Adobe-led CAI and Mission Origin, a Microsoft- and BBC-led initiative targeted on tackling misinformation in digital information. 

In response to the C2PA web site, the group is devoted to constructing “an end-to-end open technical customary to offer publishers, creators, and shoppers with opt-in, versatile methods to know the authenticity and provenance of various kinds of media.” 

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Along with the Content material Credentials function, the digicam comes with different specs that make it a compelling buy, together with a 60MP BSI CMOS sensor, Triple Decision Expertise, a Maestro-III processor, and 256GB of inner reminiscence. 

The Leica M11-P will retail for €8,950, roughly $9,461, and will likely be obtainable globally in any respect Leica Shops on-line and licensed sellers, beginning as we speak. 

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