A number of months in the past, TikTok launched its subscription-only music streaming service to compete with main gamers Spotify, Apple and Amazon. Now, the corporate seems to be throwing its hat within the ticketing ring with its newest announcement. TikTok introduced at the moment its first stay international music occasion, “In The Combine,” marking the primary time the short-form video app maker will promote occasion tickets to its customers.
TikTok partnered with ticketing expertise firm Tickets.com to assist with ticket gross sales for its occasion, an organization spokesperson instructed TechCrunch. “In The Combine” tickets might be out there via TikTok’s new web site, TikTokInTheMix.com, with pre-sale beginning on October 27 and basic sale starting on November 2. Costs vary from $25 to $60.
TikTok’s new ticketing initiative comes a yr after Spotify rolled out an internet site to promote tickets immediately from its platform.
Whereas TikTok has but to launch ticketing capabilities inside its app, the corporate experimented with it 4 years in the past. In 2019, TikTok examined a program known as “TikTok Tickets” that was solely out there in Thailand and bought tickets for 500 movies and live shows.
TikTok additionally partnered with Ticketmaster final yr to introduce an in-app discovery characteristic for occasions, permitting customers to purchase Ticketmaster tickets immediately via TikTok.
@tiktok
Out of your For You Web page to the large stage, catch your fave TikTok artists, creators, and particular company at TikTokInTheMix. Dec tenth irl in Mesa, AZ, or tune in LIVE from wherever you might be 🎤🎶 tickets on sale Nov 2nd, register on the hyperlink in bio.
♬ authentic sound – TikTok
If TikTok’s “In The Combine” occasion succeeds with excessive ticket gross sales, it begs the query as as to if the corporate will proceed internet hosting its personal occasions and if it’d create a devoted in-app tickets web page, to higher compete with Spotify and different music occasion discovery companies. As an example, Apple-owned Shazam additionally introduced at the moment a approach to browse and uncover live shows in their very own space.
The upcoming “In The Combine” occasion, which happens on December 10, will characteristic widespread artists Cardi B, Niall Horan, Charlie Puth and Anitta, in addition to rising abilities Isabel LaRosa, Kaliii, LU KALA, and Sam Barber from the TikTok Elevate rising artist program.
“In The Combine” may also embody numerous actions impressed by trending movies on TikTok’s For You feed. So you may doubtless count on lots of people making an attempt to do Tyla’s Water dance or recreating the subway tube lady video.
The occasion may also be streamed globally by way of TikTok Stay.