Mon. Mar 4th, 2024

Elon Musk says he has discovered a brand new CEO for Twitter and that “she” will begin in a matter of weeks. It’s probably going to be Linda Yaccarino, the present head of promoting and partnerships for NBCUniversal. 

I do know, nevertheless, that Yaccarino has been angling for the job and telling buddies she desires it. The promoting world is actually gossiping that it’s her. She lately hosted Musk at her “Attainable” promoting convention in Miami for a gushing interview and has been tweeting up a storm, together with about how excited she is for NBC to associate with Twitter for the following Olympics.

In his tweet immediately, Musk stated that, as soon as his mysterious new CEO begins in about six weeks, he’ll “transition to being exec chair & CTO, overseeing product, software program & sysops.”

Which means his CEO can be virtually solely centered on the enterprise, which Yaccarino is actually certified for. She already runs a multi-billion-dollar adverts enterprise and is properly revered among the many cohort of CMOs who must be satisfied to spend on the platform once more. Importantly, I’m informed that she and Musk additionally see eye to eye politically.

“She’s robust as fucking nails and she or he’s at all times needed this job,” a former colleague says. “It’s good.”

If I needed to guess, the explanation Musk didn’t announce the title is due to unlucky timing on Yaccarino’s finish. NBCU is slated to offer its annual Upfront presentation to advertisers on Monday, which Yaccarino is outwardly in rehearsals for immediately. Awkward!

This story ran in immediately’s version of my Command Line publication, which you’ll join beneath:

Amrita Khalid contributed reporting.

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