Twitter’s rebrand to X may very well be taking place quickly

Round 12AM ET final evening, Twitter proprietor Elon Musk began tweeting — and did so for hours — concerning the Twitter rebrand to X, the one-letter identify he’s used repeatedly in firm and product names eternally. It began with a tweet saying “quickly we will bid adieu to the twitter model and, regularly, all of the birds,” adopted by a second tweet including that “if a adequate X brand is posted tonight, we’ll make go reside worldwide tomorrow.”

Musk then, over the subsequent a number of hours, gestured on the change in between different posts and replies, tweeting issues like “Deus X,” or replying to different customers speaking about it. At one level, he joined a Twitter Areas session referred to as “Nobody speak till we summon Elon Musk,” and sat silently for nearly an hour earlier than unmuting and confirming he can be altering Twitter’s brand tomorrow, including “we’re reducing the Twitter brand from the constructing with blowtorches.”

The letter “X” has been on nearly every thing Musk has touched for the final two-plus many years. X.com was the unique identify for Paypal; it’s in his SpaceX firm identify; it’s within the identify for the Tesla SUV; and he has mentioned he needs to show Twitter into “X, the every thing app.” Possibly that’s what he’ll do with the X.com area identify he purchased again from Paypal in 2017.

Lastly rebranding the location would be the clearest declaration but that that is not the identical social community that it was earlier than Musk bought it final 12 months. Nevertheless it’s removed from the one change within the Musk period of Twitter.

We’ve got reached out to Twitter for remark. An auto reply mentioned, “We’ll get again to you quickly.”