Elon Musk-owned social community X, previously Twitter, has made X Professional — which was beforehand referred to as TweetDeck — a subscriber-only product.
A number of customers famous on the platform that whereas attempting to entry TweetDeck they had been proven a popup prompting them to purchase a Blue subscription.
X has lastly killed free entry to tweetdeck
It’s now formally a Premium subscriber-only instrument
a gross sales web page for X Premium now pops up when attempting to steer Tweetdeck.
unhealthy information for social media managers, journalists, and energy customers
— Matt Navarra (@MattNavarra) August 15, 2023
The transfer isn’t fully shocking, as on July 3, the corporate mentioned that inside 30 days TweetDeck could be accessible to solely verified customers. Like a whole lot of Musk promised timelines, the social community acquired delayed in implementing the brand new rule by a number of days.
Loads of newsrooms, particular person journalists, researchers and social media consultants used TweetDeck — which was acquired by Twitter in a $40 million deal in 2011 — to trace a number of lists and tendencies on Twitter/X. They may now must pay as much as preserve utilizing the instrument.
For the previous few years, TweetDeck felt like an ignored product. The earlier administration of the social community began testing a brand new model of the instrument in 2021, but it surely wasn’t rolled out to a wider viewers. In June 2022, the corporate shut down TweetDeck’s Mac consumer.
Underneath Musk, X has tried to make its subscription engaging with many choices. Aside from the verification mark, which you’ll conceal now, it rolled out the power to publish longer textual content and movies, fewer adverts, entry to encryption in DMs and advert income sharing.