X Social Media is suing X, a social media firm

It was sure to occur ultimately: an organization has filed a lawsuit in federal court docket in opposition to Elon Musk’s X Corp. over its renaming of Twitter (through Reuters). The corporate in query is X Social Media LLC, an advert company from Florida that alleges X Corp. is responsible of violating Florida frequent regulation due to “unfair competitors and trademark and repair mark infringement,” in addition to the state’s Misleading and Unfair Commerce Practices Act.

X Social Media (hereafter known as XSM to make this text simpler to put in writing) writes within the criticism that it has used its registered trademark, “X SOCIALMEDIA,” constantly since 2016. XSM claims it has “already suffered loss in income that correlates with X Corp.’s rebrand and use of the mark ‘X.’”

It’s unclear how robust X Social Media’s case will in the end be. Regulation professor Alexandra Roberts informed The Verge earlier this 12 months that the “crowded discipline” of “X” emblems might make it onerous for any particular person X-branded service to implement a declare in opposition to one other — whether or not that’s Musk’s X or an organization like X Social Media.