Do you know you actually appear to be that character in Zepotha?
In the event you’ve been on TikTok recently you might need seen feedback like this floating round, or it’s possible you’ll even have heard one thing comparable your self.
What is that this Zepotha movie folks cannot cease speaking about? It is a horror film from the ’80s with one essential twist: it isn’t really actual. It’s, in actual fact, a creation of 18-year-old musician and Tiktokker Emily Jeffri, who shared a put up over the weekend suggesting the thought of making a pretend horror film to try to persuade people who it is actual — and all of the fan tradition that goes with it.
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“okay so new bit thought: what if we created a pretend 80s horror film referred to as ‘Zepotha’ & began commenting “omg u look EXACTLY like that one woman from Zepotha” or “wait u look precisely like ______ from Zepotha” on each thirst lure we see,” Jeffri wrote. “collectively we are going to witness new lore develop, most important characters will emerge, and so on. & we will persuade hundreds of people who this weirdly title 80s horror movie really exists.”
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To say the plan labored effectively could be an understatement. It is solely been a few days, however Jeffri’s put up already has tens of millions of views, and a seek for “Zepotha” on TikTok brings up numerous different viral movies with folks explaining the development or simply straight up becoming a member of in (there at the moment are Zepotha filters, Zepotha montages, and Zepotha VHS tapes).
The music taking part in within the background in Jeffri’s authentic put up is a snippet from her personal tune “DO YOU REMEMBER ME”, from her upcoming album, SOUNDTRACK FOR AN 80’S HORROR MOVIE, set for launch Aug. 25. If that is not top-of-the-line items of film music advertising of the 12 months this aspect of the Barbie marketing campaign, we do not know what’s.
There’s additionally the very actual risk Zepotha might develop into an precise actual movie in some unspecified time in the future within the close to future. Jeffri has launched a brief movie competitors to be able to carry the film to life, writing “the winner of this competitors will obtain £500 from me and their film will develop into cannon within the zepotha universe”. Mashable has reached out to Jeffri, and we are going to replace this text if we hear again.
Subsequent cease, Hollywood?